Skift Take

It's nice to see Jamaica's tourism board do something other than rest on its laurels. Now if it could only make the reality of visiting the island and its poor infrastructure, dodgy police, and dirty streets as stress-free as this promotion.

On the first snowy and cold day of the fall, commuters in the New York City area were greeted with a wrap-around cover that promoted Jamaica on the free daily Metro.

A bright yellow cover grabs a reader’s attention with “Major Stress Relief” in large type, followed by the Jamaican tourism board‘s recognizable logo and its latest tagline “Get All Right.

The campaign was part of a larger promotion in the city’s Times Square area that will feature what the tourism board is calling the world’s largest stress ball. And while an outdoor activity may not be on the top of New Yorkers’ lists today, the idea of getting it right in Jamaica most certainly is.

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Tags: jamaica, tourism

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