Online travel websites are starting to take their marketing efforts offline to build brand awareness and gain new customers via print and TV campaigns. This is a good example of a multi-faceted service distilling its message down to a simple but powerful image.
Yatra illustrates what traveling on a shoestring budget literally looks like in its latest ad campaign.
The Indian online travel agency and search engine launched a print ad campaign this spring. The campaign targets budget-conscious travelers with ads that feature European landmarks. The structures are creatively made out of shoelaces.
The ads let the images speak for themselves. The only text is a small Yatra stamp with words “Budget Holidays.”
The ads were created by New Delhi advertising agency McCann Worldgroup.
Photo credit: Yatra's ad campaign targets budget travelers. This one is for Paris. Ads of the World