Skift Take

Online travel websites are starting to take their marketing efforts offline to build brand awareness and gain new customers via print and TV campaigns. This is a good example of a multi-faceted service distilling its message down to a simple but powerful image.

Yatra illustrates what traveling on a shoestring budget literally looks like in its latest ad campaign.

The Indian online travel agency and search engine launched a print ad campaign this spring. The campaign targets budget-conscious travelers with ads that feature European landmarks. The structures are creatively made out of shoelaces.

The ads let the images speak for themselves. The only text is a small Yatra stamp with words “Budget Holidays.”

The ads were created by New Delhi advertising agency McCann Worldgroup.

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Tags: budget, marketing, yatra

Photo credit: Yatra's ad campaign targets budget travelers. This one is for Paris. Ads of the World