Digital

Four travel startups create a new way of connecting old networks

This week’s seedlings are not creating new marketplaces as much as building layers over existing or established networks.

They are finding smarter ways to connect boat owners and day-trippers, empty parking spots and frustrated drivers, and old friends. The key to creating a new way of connecting existing networks is faster, cheaper, or more efficient processes — something each of these startups aims at.

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Luxury travelers are looking for more than just posh accommodations and generic pampering. Savvy suppliers and tourism organizations are capitalizing on the desire for authentic experiences, as the sharing economy continues to present new ways to connect travelers with local culture.

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