Virgin America's CEO on the airline's shrewd move into Alaska market

Skift Take

There aren't many options out of Alaska, so catering to this market from its west coast hub is a smart move for Virgin.

There's a new airline in town: Virgin America now offers nonstop service between Anchorage and San Francisco six days a week... Virgin America cooperates with both Virgin Australia and Virgin Atlantic Airlines as part of the licensing agreement with Sir Richard's group. But for Alaska travelers, the most important development is the single flight between Anchorage and San Francisco, which will operate between now and Monday, Sept. 9, 2013.

Virgin's entry into the market has shaken things up, particularly with the incumbent nonstop competitor, United.

David Cush is Virgin America's CEO and is based at the airline's headquarters in Burlingame, Calif., near San Francisco International Airport. We caught up with him just after the first Virgin America flight departed Anchorage last week.

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Virgin America's CEO on the airline's shrewd move into Alaska market

Skift Take

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U.S. National Parks Had a Record Year. But There’s ‘No Public Announcement’ and Staffing Shortages

First read is on us.
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First read is on us.

Virgin America's CEO on the airline's shrewd move into Alaska market

Skift Take

Up Next

How Data Quality Issues Impact Global Hospitality Operations

Religious Tourism: The Indian Travel Industry’s Next Big Bet

6 Travel Startups Raise $168 Million Over 2 Weeks: Funding Roundup

Vrbo Needles Airbnb in New Campaign: We're 'Hotter' and 'Cooler'

U.S. National Parks Had a Record Year. But There’s ‘No Public Announcement’ and Staffing Shortages

First read is on us.Subscribe to read more essential travel industry news.

First read is on us.
Subscribe to read more essential travel industry news.