Skift Take

The reliance upon a card that Aloft must send you in the mail seems like a step back rather than forward for all but the most frequent and loyal customers. Here's hoping Starwood expands this across all their brands for a much more useful service.

It turns out that the number of people who check-out of hotels the old-fashioned way is shrinking at an alarming rate. But what about checking in? Are people in such a hurry these days that they can’t bear the thought of waiting in line to get their keycard and be told which room is theirs?

In a word, yes. Judging from the popularity of Aloft Hotelssmart check-in program, people seriously value convenience over a face-to-face welcome. And the numbers speak for themselves: last month, the program reached 10,000 users, even though only a limited number of Aloft hotels are equipped to use it.

From the company:

Currently available at:
Aloft Harlem
Aloft Lexington
Aloft Dallas Downtown
Aloft New York Brooklyn
Aloft Cupertino

Coming soon:
Aloft San Francisco Airport
Aloft Miami – Brickell
Aloft Miami Doral
Aloft Tucson University
Aloft Tulsa

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Tags: aloft, mobile, rfid, starwood

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