Avianca relaunches with a very red rebranding three years after TACA merger
Photo Credit: Aviana's female uniforms for each service position showed off at the unveiling event. Avianca Airlines
Skift Take
Loyal flyers will always be resistant to change, but Avianca’s color-conscious and well-thought-out branding is a smarter execution than American’s redesign that left little room for US Airway’s mark.
Latin American airline Avianca Holdings unveiled its rebranding yesterday; the result of a three-year effort to integrate TACA Airlines and represent a modern Latin American airline.
Avianca Holdings includes t
