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First look at new Google Maps for desktop: Focus on personalization


Skift Take

Expect expanded information about the new maps after this afternoon's Google I/O keynote for developers.

A new version of Google Maps for the desktop was leaked last week showing a new look that provided a more full-screen experience while matching up to the Google Now-esque card style of other Google services. A release of this version seemed imminent, but most of us figured it would wait for a Google I/O unveiling. Tonight (the night before I/O), the sign-up for this new Google Maps was live briefly, giving us a glimpse at what we can expect when it officially goes live.

The first highlight of the sign-up page mentioned a “tailored map for every search” that you perform, so that you’ll always have a map which shows you things that matter the most. We’re talking custom maps or at least maps that learn from you the more you use them.

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