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'Cake Boss' bakery sets up shop on the new Norwegian Breakaway cruise ship


Skift Take

Like Vegas seeking out celebrity chefs, cruise lines have been reaching out to already popular brands for on-board food, drink, and entertainment options, and NCL's turn to TLC star Carlo is a solid match with the line's clientele.

Cake Boss star Buddy Valastro can now lay claim to bakeries on both land and sea.

An extension of the celebrity baker's Carlo's Bake Shop in Hoboken, N.J. made its debut over the weekend here on Norwegian Cruise Line's new Norwegian Breakaway, which is sailing with passengers for the first time.

Tucked into a corner of one of Breakaway's restaurant-lined middle decks, Carlo's today was serving Valastro's signature cream-filled lobster tail pastries and ricotta-filled cannoli as well elaborate fondant cakes, cupcakes, biscotti and more.

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