Brazil’s Gol airline using IPO for its loyalty program to raise $565 million
Skift Take
The Brazil IPO market is active right now so it seems like an opportune time for GOL to go the IPO route with smiles, and to pay down some debt, something it desparately needs to do.
Smiles SA, the frequent-flier program for Brazil’s Gol Linhas Aereas Inteligentes SA, is raising as much as 1.13 billion reais ($565 million) in an initial public offering.
Smiles and its shareholders are selling as many as 52.2 million shares in the primary offering for the Sao Paulo-base
