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W opens first hotel in China, plans 5 more in next few years

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Skift Take

Starwood has said Asia is where it wants its future to be, and China has to figure there in a big way.

— Rafat Ali

With parent company Starwood investing heavily in the China market over the past several years — and even moving its CEO there for one month in 2011 — it was only a matter of time before the stylish W Hotels imprint made its way to the Mainland. This past week, with the grand opening of a 317 room property in Guangzhou, W officially launched its long-term China expansion effort.

China Daily: Guangzhou is the first of five W hotels set to open in the Chinese mainland in coming years. Three – in Beijing, Shanghai and Changsha – are scheduled for 2014, while the W Suzhou is planned for 2017. The Chinese locations are nearly half of the 11 hotels in the Asia-Pacific region that the New York-based company plans to open by 2018.

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