Hawaii tourism board launches marketing blitz in New York and Chicago

Skift Take

Tourism to Hawaii might be booming, but that means little to carriers operating direct flights unless they see full seats on every plane hence Hawaii’s goal of increasing tourism from its most served markets.

The Hawaii Visitors and Convention Bureau heavily promoting the state to New York and Chicago this month.

CEO John Monahan said Monday the agency wants to increase demand to support existing flights from the New York area. The agency also wants to increase flights from Chicago.

He says carriers have lowered airfares to attract passengers. But he says unprofitable routes don't last long.

The $500,000 campaign started last week with a focus on Oahu. It will focus on a different island for each of the next three weeks: Maui, Hawaii and Kauai.

The advertisements include segments on Hawaii weather to be aired during local television weather broadcasts.

Online, the agency will have Hawaii-branded weather "page skins" and homepage "takeover" ads.

One example of the promotion shown on a Chicago news broadcast during the weather feature shown below:

Up Next

Hotels

How Data Quality Issues Impact Global Hospitality Operations

There are wide discrepancies in data quality for hotel transactions across global regions, with the largest occurring in Asia-Pacific. Because hotels and agencies need to harness data quality to thrive, they must take a more nuanced regional approach to monitoring potential issues.

Onyx CenterSource + Skift | 1 week ago

IndiGo to Lease Boeing 787 from Norse Atlantic, 'Long-Haul' Operations Start Next Month

IndiGo is surely going ahead with its long-haul, low-cost ambition, and a Boeing 787 might just be the ideal aircraft for the carrier to dip its toes into this market.

Peden Doma Bhutia | 3 hours ago

Tourism

How Countries Are Competing for India's Next Million Tourists

Indian travelers are traveling across the globe and countries are continuing their efforts to attract tourists. Strategic marketing and improved connectivity will be key to sustaining and expanding this momentum.

Bulbul Dhawan | 9 hours ago

A screenshot of a Tripadvisor video of a family viewing a horse and rider in Mexico City.

Online Travel

Tripadvisor Reshuffles Leadership, Chief Technology Officer Is Leaving: Scoop

Tripadvisor is taking a new look at the businesses in its portfolio, and that has apparently prompted a bunch of executive changes.

Dennis Schaal | 11 hours ago

Airlines

How Allegiant’s Florida Resort Became a Drain on Its Profits

Allegiant wanted to go into the hotel business with a sprawling resort in southwest Florida. Now, just over a year later, it’s looking to offload the costly hotel.

Meghna Maharishi | 15 hours ago

First read is on us.

Hawaii tempts New Yorkers, Chicagoans with $500K marketing campaign

Skift Take

Up Next

How Data Quality Issues Impact Global Hospitality Operations

IndiGo to Lease Boeing 787 from Norse Atlantic, 'Long-Haul' Operations Start Next Month

How Countries Are Competing for India's Next Million Tourists

Tripadvisor Reshuffles Leadership, Chief Technology Officer Is Leaving: Scoop

How Allegiant’s Florida Resort Became a Drain on Its Profits

First read is on us.
Subscribe to read more essential travel industry news.

First read is on us.

Hawaii tempts New Yorkers, Chicagoans with $500K marketing campaign

Skift Take

Up Next

How Data Quality Issues Impact Global Hospitality Operations

IndiGo to Lease Boeing 787 from Norse Atlantic, 'Long-Haul' Operations Start Next Month

How Countries Are Competing for India's Next Million Tourists

Tripadvisor Reshuffles Leadership, Chief Technology Officer Is Leaving: Scoop

How Allegiant’s Florida Resort Became a Drain on Its Profits

First read is on us.Subscribe to read more essential travel industry news.

First read is on us.
Subscribe to read more essential travel industry news.