Louisiana celebrates its deep musical roots in new tourism ad campaign
Skift Take
Louisiana is coming off a busy few weeks after hosting the Super Bowl and finishing up Mardi Gras celebrations, but doesn't want its tourism season to end there.
Yesterday the Louisiana Office of Tourism unveiled a new tourism advertising campaign meant to keep the momentum going and attract out-of-state visitors.
The slogan of the campaign is "Pick your passion," and exposes viewers to a variety of music styles all said to be born in the Southern state.
The ads created by Trumpet will run in San Antonio, Austin, Dallas, Houston, Little Rock, Memphis, Atlanta and Chicago throughout 2013. This is the first time that Louisiana is targeting destinations that are further than a drive away.
The entire campaign's videos, digital spots, and print ads can be seen here.
Up Next
How Data Quality Issues Impact Global Hospitality Operations
Indian Union Budget: The Hits and Misses for Tourism
U.S. Safety Investigators Are Reviewing Air Traffic Controller Staffing
United Airlines Shuts Down Rumors About a Merger
