Articles tagged “louisiana”

Tourism

Stress Test for Destination Marketing Could Lead to Strategy Changes

A destination resilience assessment survey for U.S. tourism boards is launching this summer — just as visitors return and as tourism leaders continue to examine how they can build back stronger before the next crisis hits.

Lebawit Lily Girma, Skift | 2 years ago

Stress Test for Destination Marketing Could Lead to Strategy Changes

Tourism

Plantation Backlash Forces Destinations in U.S. South to Rethink Marketing

Many destinations in the South lean heavily on plantations to attract events and tour groups, but the tide is slowly turning. Many people would now rather pursue truth and reconciliation instead of romanticizing the places where slavery took place.

Sarah Enelow-Snyder, Skift | 4 years ago

Plantation Backlash Forces Destinations in U.S. South to Rethink Marketing

Tourism

The Rise of Civil Rights Tourism in America’s Deep South

Historically, tourism in the Deep South steered clear of discussing slavery and Jim Crow, instead leaning on less contentious topics like country music and antebellum architecture. But now, civil rights museums are becoming an important part of the South's tourism landscape, even if many state tourism boards haven't gotten on the bandwagon.

Sarah Enelow, Skift | 7 years ago

The Rise of Civil Rights Tourism in America’s Deep South

Tourism

Louisiana breaks state tourism record with over 26 million visitors in 2012

Louisiana will again break records in 2013 with tourists pouring into the state for this year's combo Super Bowl and Mardi Gras celebrations.

Litttice Bacon-Blood, Associated Press | 10 years ago

Louisiana breaks state tourism record with over 26 million visitors in 2012

Media and PR

Louisiana celebrates its deep musical roots in new tourism ad campaign

Louisiana timed the new campaign just as its two major events for 2013 came to an end in an attempt to keep the momentum going and incoming visitor numbers rolling.

Samantha Shankman, Skift | 11 years ago

Louisiana celebrates its deep musical roots in new tourism ad campaign