The Alt Hotel brand is a part of a new niche that also includes such soon-to-be-household names including citizenM, easyHotel, the Pod Hotel and Yotel. Catering almost exclusively to the aptly dubbed “no-frills chic” audience, these brands focus on delivering minimalist product with several near-universally appealing services and all for a competitive rate.
Apart from being self-sufficient and Internet-savvy, this cluster also spends far less physical time in their rooms. Much like their smartphones, laptops and tablets, these travelers truly are mobile. With public Wi-Fi carriers aplenty, the modern traveler has everything they need to stay out until they’re ready for bed.