Explore with us where the travel industry is headed, technologically. The time has come to look at what the future holds for hospitality, and every travel vertical, as an industry that uses digital tools to better reach customers — and re-envisions itself along the way.
If consumers don't value some of the extras offered in the market, or worse still see them as an impediment to their journey, these brands believe it's best to eliminate them. Sure, doing so saves them money and creates lean processes, but it also differentiates the brand and creates positive associations for those consumers who are fed up with fluff, hype, and inflated travel costs.
citizenM gives its guests more for less while "only selling a night of sleep" in an understated fashion, as co-founder Michael Levie put it. Its model can be illuminating for big and small hotels alike in understanding what happens when data and technology are used to their potentials.
Smart design tactics, plentiful connectivity, and large community spaces are the mark of these hotels that started in Europe and are making their way around the world.
Compact budget-friendly designs like the Superbude and CitizenM are trending because of their minimal rooms, spacious group areas, and attention to connectivity and sustainability.
The pod hotel’s philosophy of creating small smartly-designed room for young techie travelers fits right in New York, although $250 seems steep for its limited amenities.
Trendiness without the costs: the siren call of a post-recessionary world.