Skift Take
Spirit's latest cheeky marketing ploy is part of a long tradition of references to both pop culture and low-brow tastelessness that the bargain airline seems to excel at.
Spirit Airlines is seeking to capitalize on Internet buzz surrounding reports that the deceased girlfriend of University of Notre Dame college football player Manti T’eo did not really exist.
… In its latest attempt to draw attention from viral Internet topics, Spirit said of its fares Thursday “No hoax here…we are catfish approved” in an email to potential customers and on its site homepage.
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Tags: marketing, spirit airlines