Articles tagged “peninsula hotels”

Hotels

Peninsula Hotels Treads a Delicate Balance Marketing in Hyper-Critical Mediascape

The Peninsula Hotels moved in the right direction to feature its talent as protagonists in its newest marketing campaign. Yet did the brand move too far by not including imagery of the properties themselves?

Peninsula Hotels Treads a Delicate Balance Marketing in Hyper-Critical Mediascape

Online Travel

The Peninsula Dumps Oracle to Use Shiji’s New Tech Platform for Hotel Groups

It seemed like Shiji's recent acquisition spree would lead to it compete one day directly with Oracle, Amadeus, Sabre, and others. That day has come.

The Peninsula Dumps Oracle to Use Shiji’s New Tech Platform for Hotel Groups

Hotels

Peninsula Parent’s Thailand Dispute Shows Perils of Owner-Chain Relations

This is a high-profile case that pits a powerful Thai family against a reputable global luxury hotel brand. It also spotlights the reality that this won’t be the last of owner-and-chain disputes, especially not when times are getting harder.

Peninsula Parent’s Thailand Dispute Shows Perils of Owner-Chain Relations

Tourism

Hong Kong Tourism Starts to Feel Impact as Pro-Democracy Protests Rage On

Major Hong Kong hotels expect to report lower earnings for the year but believe that the city will retain its global standing as one of the world’s biggest tourism hubs in the long term.

Hong Kong Tourism Starts to Feel Impact as Pro-Democracy Protests Rage On

Hotels

Peninsula’s Personalization Plans Include Reducing Size of Hotels

Think Peninsula Hotels and what comes to mind is white-glove, green-Rolls Royce, and red-carpet treatment. Think again: This is one of the meanest machines in luxury hotel technology. It only gets meaner — and leaner — as ultra high-end guests become more uncharitable when their individual needs aren’t met.

Peninsula’s Personalization Plans Include Reducing Size of Hotels

Hotels

Luxury Hoteliers Believe Customization Is Key to Winning Over Millennials

Customization, wellness, and technology are must-haves for any luxury hotel brand that wants to remain relevant — regardless of the age of their customers.

Luxury Hoteliers Believe Customization Is Key to Winning Over Millennials

Hotels

Branded Experiences Are Everything for Today’s Hospitality Brands

What's the most overused travel marketing buzzword out there? Our vote goes to "experience" (although "authentic" isn't too far behind.) Love it, or love to hate it, "experience" isn't not going away anytime soon. Here's why.

Branded Experiences Are Everything for Today’s Hospitality Brands

Airlines

Best Travel Ads This Week: Brands Dive Into the Holidays

Travel brands will work to drum up as many sales as possible in the next five weeks. When the holiday season ends, travel purchases tend to drop for one or two months.

Best Travel Ads This Week: Brands Dive Into the Holidays

Hotels

Peninsula Hotels Turns to YouTube to Make a Statement About Its Brand History

Peninsula is creating quality video content, but it needs a viral angle or ambient marketing play to build buzz around the brand's underlying message of heritage and luxury.

Peninsula Hotels Turns to YouTube to Make a Statement About Its Brand History

Hotels

Best Travel Ads This Week: The Colorful Spontaneous Side of Travel

Best Travel Ads This Week: The Colorful Spontaneous Side of Travel