Skift Take
BRIC tourists may be spending more, but they’re also taking different types of trips — multiple family members and long-haul flights — that lend themselves to shopping excursions and splash-out spending.
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BRIC markets are teased by all destinations especially because they are seen as active shoppers. But is it a fact or a cliché?
Based on its reference global benchmarking survey TRAVELSAT© Competitive Index, TCI Research confirms that over 25% of BRIC tourists mention shopping as main purpose of visit: it is twice as much as for other markets. The survey also reports that more than 7 BRIC visitors out of 10 regularly shop during their stay, which is also 30% more vs average visitors.