SpiceJet tries to stand apart with personalized names for each of its aircraft
Skift Take
Naming planes is a practice that started with Viking’s ships, but the tradition, when still carried out today, is part of social media strategy with frequent flyers sharing which quirky names they’ve ticked off the list.
For most of us flying is routine these days. We may note in a vague way whether we’re flying Airbus, Boeing or Bombardier, but the individual planes hardly stand out.
But not if you’re flying S
