Hershey Park’s new CEO says business is down, but it’s better off than the competition
Skift Take
Amusement parks perform better than national parks during an economic downturn, and Hershey’s established brand keeps visitor numbers higher than the industry average.
What’s next for Hersheypark? Simpson said guests are constantly being surveyed, and two things visitors say they want are more roller coasters and water rides.
As for the resorts, 7 percent of the park’s visitors stay at HERCO’s properties which top off at 1,000 rooms. The average length of stay is two days... “We are more of a get-away than a vacation destination,” he said.
"We need a compelling reason to make people come here. If we remind people of who we are and what we stand for, that’s a good reason. We are easy to get to and they know what to expect from us. There’s great loyalty to the Hershey brand."
Up Next
Hotels
How Data Quality Issues Impact Global Hospitality Operations
There are wide discrepancies in data quality for hotel transactions across global regions, with the largest occurring in Asia-Pacific. Because hotels and agencies need to harness data quality to thrive, they must take a more nuanced regional approach to monitoring potential issues.
Sponsored 
Airlines
British Airways Boosts Loyalty Messaging to 'Reassure' Customers
After a turbulent few weeks, British Airways is attempting to regain control of the narrative. Improved customer messaging and additional status sweeteners should go some way to help.
Hotels
LA Wildfires: Climate Change, Extreme Weather, and the Impact on Hotels
The travel industry needs to get ready: The LA wildfires are a reminder that climate change isn’t just an environmental issue.
Airlines
Engine Shortage Forces Air New Zealand to Scrap Seoul Route, Again
With almost all of its new-generation aircraft impacted by maintenance or delivery snags, Air New Zealand has had a tougher time than most.
Online Travel
What Travel Brands Should Know About China's RedNote
As overseas travel rebounds and Chinese consumers increasingly seek out genuine travel tips and personalized recommendations, brands looking to engage this influential audience must understand what makes RedNote a powerful tool for modern travel marketing.