Amsterdam's Schiphol airport's new ad campaign: We're Heathrow's third runway
Skift Take
The British government's own intransigence over deciding the fate of a third runway at Heathrow or a new airport gives competing nearby airports and countries an opportunity to capitalize on their delay. Brilliant for Schiphol to start this new campaign.
Dutch aviation chiefs have brazenly launched a fresh campaign to promote Schiphol as a hub airport for Britain, cheekily nicknaming one of the six runways at the Amsterdam airport “Heathrow’s third runway”.
A new advert unveiled last week boasts of more than 100 daily flights from the UK to Schiphol, with connections to more than 275 destinations around the globe. The Dutch airport said it serves 23 destinations in Britain, compared with Gatwick’s 12 and Heathrow’s seven. But it strongly denied rumours it plans a seventh runway to become Britain’s top hub airport if no more runways are built here in coming years.
Up Next
Hotels
How Data Quality Issues Impact Global Hospitality Operations
There are wide discrepancies in data quality for hotel transactions across global regions, with the largest occurring in Asia-Pacific. Because hotels and agencies need to harness data quality to thrive, they must take a more nuanced regional approach to monitoring potential issues.
Sponsored 
Online Travel
Tripadvisor Reshuffles Leadership, Chief Technology Officer Is Leaving: Scoop
Tripadvisor is taking a new look at the businesses in its portfolio, and that has apparently prompted a bunch of executive changes.
Airlines
How Allegiant’s Florida Resort Became a Drain on Its Profits
Allegiant wanted to go into the hotel business with a sprawling resort in southwest Florida. Now, just over a year later, it’s looking to offload the costly hotel.
Tourism
Disney's Gamble: More Cruise Ships, Parks, and Premium Prices
Disney is expanding its cruise fleet and investing billions in its theme parks internationally. Yet maintaining premium pricing across a much larger footprint won't be easy.
Online Travel
NYC Enforcement Boss on Short-Term Rental Law: 'It's Working' - Exclusive
The short-term rental market in New York City in 2025 is largely unrecognizable when measured against the short-term rental scene in 2023. Whether that's a good or a bad thing depends on your perspective.