Support Skift’s Independent JournalismMake a Contribution Now
If you’re in the travel industry or a travel nerd, get your daily dose of Skift: subscribe to our newsletter, or social feeds, here.
SimpliFlying, the airlines consultancy, came up with a survey of 55 airports around the world and how they use social media for outreach and information. From airport check-ins to tweets for customer service assistance and Instagram photos from the tarmac, the airports users have already been many steps ahead of the curve on social. Meanwhile, in the airports survey, about 63% of the airports surveyed allocate less than $10,000 annually to social media, which means they still have some ways to go.
The results of the survey, conveniently mapped in an infographic below.