Airlines have been more progressive on use of social media, airports have been the ignored cousin, sort of. But passengers are already heavily using social media inside the airport ecosystem, so the management of airports has to reflect that sooner or later.
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SimpliFlying, the airlines consultancy, came up with a survey of 55 airports around the world and how they use social media for outreach and information. From airport check-ins to tweets for customer service assistance and Instagram photos from the tarmac, the airports users have already been many steps ahead of the curve on social. Meanwhile, in the airports survey, about 63% of the airports surveyed allocate less than $10,000 annually to social media, which means they still have some ways to go.
The results of the survey, conveniently mapped in an infographic below.