Google pulls the covers off its new public alerts system early
Skift Take
Google has scrambled to post online resources for people who want information about the deadly storm Sandy, including maps showing evacuation routes and shelters and a new service that sends emergency alerts to Google users.
On Monday night, the company introduced the new service, public alerts, to show warnings about natural disasters and emergencies based on information from government agencies like Ready.gov and the National Weather Service. Google said it had planned to introduce the service later, but sped up the process in response to Sandy. In the future, it will add alerts from other services, like Nixle, which publishes messages from the local police.