Marriott falls in line with other hotels that tend to skew their brands upwards in foreign countries with a plan to develop its most luxurious brands to cater to the countries’ rising middle class.
McPherson added, “Russia also represents a tremendous opportunity for the travel sector. One of the world’s fastest growing outbound travel markets, the country is now Marriott’s fourth largest source market for travel in Europe fuelled by a rising middle class with growing discretionary income. And with the robust growth here, we expect to see strong demand for travel in to Russia as well for both business and leisure travellers alike.”
Have a confidential tip for Skift? Get in touch