Southwest working on international service for 2014


Skift Take

Whether Bags Fly Free stays or goes, rest assured that Southwest will be introducing new or higher fees in some areas as it makes a big push to bolster revenue.

With its AirTran integration proceeding apace and the introduction of reservation technology from Amadeus slated to be complete by 2014, Southwest Airlines indicated that it is working hard on adding international service. CEO Gary Kelly, conceding that he was "not satisfied" with third quarter earnings and a weak September, said international routes look "very attractive" and "handsome" from a profitability perspective. He added it would take two years of work for Southwest to introduce international flights because of the technology challenges, including new reservations and revenue management sytems. AirTran already flies to Aruba, Can