Skift Take

In the face of all its operational challenges, American Airlines is trying to win back loyalty from its premier customers through a pre-ordered meals program.

If you are a premium class customer on American Airlines (read first or business class) and you can predict what you’ll be hungry for by the time your flight takes off, you can pre-order your entrée under a program announced Monday.

The program initially is available for first and business class customers traveling between Dallas/Fort Worth International Airport and New York’s LaGuardia Airport and between John F. Kennedy International Airport and Los Angeles International.

On Nov. 15, the entree reservation program also will be available on all flights between JFK and San Francisco International Airport, as well as flights between Dallas and Los Angeles, Chicago O’Hare and Los Angeles; and between Chicago and LaGuardia.

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Tags: american airlines, ancillary services

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