Tony Wheeler is still on the move after selling Lonely Planet to BBC Worldwide
Skift Take
Despite its domination of the global travel guide market, Lonely Planet still hasn't shook off the influence of Wheeler; indeed, he continues to personify the brand even after completely turning it over to the BBC.
On a balmy afternoon at Delhi's Taj Mansingh, a scrawny man in his 60s who has carried a 'just go' bohemian candor all his life, sits somewhat squeezed between attitude and authority. Online travel forums refer to the man in question as either the Jesus or Moses of travel. That's because they perceive Tony Wheeler, the man who co-founded Lonely Planet along with wife Maureen back in 1972, to have created a product that was not written, but revealed. But here he is swaddled between new attitude toting Sesh Seshadri , General Manager of Lonely Planet India and authority-wielding Sue Coffin, Special Projects Manager of Lonely Planet.
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