Skift Take

Several car rental startups popped up around the globe a few years and claim to have been the first, but these peer-to-peer services take time to grow a community of local users so there’s room for at least one in every city.

London is home to a startup that I’m ashamed to say I’d never heard of until I attended an interesting presentation given by one of its co-founders, and CEO, Vinay Gupta, at the Media Evolution conference in Sweden.

The company is called WhipCar, and it’s basically a website where you can rent cars from other car owners in your neighborhood (that is, if you’re in the UK).

 

Subscribe to Skift Pro

Subscribe to Skift Pro to get unlimited access to stories like these ($30/month)

Subscribe Now

Tags: sharing, uk