Several car rental startups popped up around the globe a few years and claim to have been the first, but these peer-to-peer services take time to grow a community of local users so there’s room for at least one in every city.
London is home to a startup that I’m ashamed to say I’d never heard of until I attended an interesting presentation given by one of its co-founders, and CEO, Vinay Gupta, at the Media Evolution conference in Sweden.
The company is called WhipCar, and it’s basically a website where you can rent cars from other car owners in your neighborhood (that is, if you’re in the UK).
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