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Expedia is looking to push its travel expertise with this new campaign and tie into the inspirational nature of travel rather than advertising its deals or site functionality.
Expedia has launched one of the largest gamification projects in Australia and New Zealand with an online interactive game called ‘Tag Me If You Can’.
The online game sees Nathan Jolliffe (host of Amazing Race & Celebrity Apprentice) traveling to 15 secret destinations around the world. He leaves video clues for participants, who must guess and tag his location within 10 metres for a chance to win a share of $150,000.
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