Skift Take

These inflight offerings range from surprisingly useful, like a solar energy phone charger or mosquito repellant band, to playfully useless, like a chocolate postcard that is sent for you by the flight attendant.

On a recent trip across Europe to sample two-dozen airline meal options I found myself without any inflight entertainment (gasp!), and in need of some serious distraction. So like any good passenger I headed straight to the seat pocket to browse the assortment of offerings in the inflight retail magazines.

Inflight retail is a huge industry; a lot of thought and planning goes into each airline’s inflight retail offerings. Most airlines will update their inflight retail magazines at least three to four times per year in order to keep frequent travellers interested in their range. I bet you didn’t know that cabin crew undergo specific product training when a new inflight retail magazine is due out. As the face of the airline and the seller it’s imperative that cabin crew are aware of what is being sold and how to sell it.

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Tags: easyjet, europe

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