Skift Take

BA has created a pretty little app, but this seems like a project driven by an exec saying "we need another app" rather than something that meets a real customer need.

British Airways customers on the move can now capture and share their own ideal personalised travel guides and more, with the launch of a new Perfect Day app for iPhones.

It follows last year’s launch of the Perfect Days app on Facebook, which has enabled hundreds of British Airways customers to share how they would spend their Perfect Days in locations around the world flown to by the airline.

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Tags: apps, british airways, ios