DestinationsEurope

France tries an ad campaign to do something about its rudeness

Skift Take

But what about French attitudes outside France? They’re perennial challengers to the world’s worst tourists title. Perhaps the RATP could print wallet-sized cards to help?

— Rafat Ali

Long criticised for their rudeness, the French are becoming more and more annoyed by bad manners. Judging by a new campaign on Paris’s public transport network, the French have decided to fight back against impoliteness.

The campaign features large ads picturing animals behaving like, well, animals, before horrified human onlookers. The RATP also created a website on which frustrated commuters can write their own captions for photos of stressful situations caused by boors.

Tags: france, tourism

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