Articles tagged “france”

For Air France, Paris 2024 is a marathon rather than a sprint. The financial impact of a one-off 'hosting hit' should be comfortably absorbed by longer term benefits for the brand.

Destination weddings among Indians is on a rise, driven by high-profile celebrations. However, the preference remains largely for international locations. Can marketing campaigns get people to 'Wed in India'?

The French designer behind those coveted red-soled stilettos has just snagged a stake in Experimental Group. Louboutin will now have a say in this chic Parisian outfit that runs a handful of boutique hotels and bars that are catnip for jetsetters.

Many industry leaders doubt Paris will enjoy an immediate tourism windfall from the Games. But Accor, Airbnb, and Air France are counting on a boost in brand awareness, with 15 million visitors and a billion viewers watching on TV.

While first class airport check-in is nothing new, Air France is preparing to take the concept to the next level.

Corinne Menegaux says the 2024 Paris Olympics will be a global tourism advertisement for the City of Light, rather than driving massive tourism during the event itself.

Sun, savings, and sports are all factors driving Europe’s tourism recovery.

Buckle in for a bustling summer of bookings across France. You could (partially) blame that on the soccer frenzy.

Michelin’s new Key ranking system is out in full force with 189 French hotels receiving an honor.

During 2023, Radisson Hotel Group in India took some major decisions, such as bringing the Radisson Collection brand to the country. As part of its strategic expansion, it is now looking at tier 2 and 3 markets.