An interesting analysis from Euromonitor, in form of a podcast: Caroline Bremner, head of travel and tourism research, states that the real winners in the tourism industry for London Olympics could be the small boroughs. As international tourists arrive to Stratford International station, it’s up to businesses and hoteliers to keep investing in that area so that they can help put East London on the map.

From the Euromonitor’s London Olympics impact report: “Our expectations are positive for 2012 as a whole, with an anticipated increase of 2% in international arrivals to the UK, accounting for a displacement factor of 15%. The majority of growth
is likely to derive from European neighbours with a passion for sports, such as France, Germany and the netherlands, which also benefit from strong air, rail and sea links. However, in many cases, cultural and business tourists will be put off from travelling to the UK this year due to rising prices.”