Lonely Planet's magazine adds "Traveller" to its cover and fancier fonts to its pages
Skift Take
The magazine has always been run separately from the rest of the travel publisher's operations, yet it's managed to capture the LP promise quite well within its pages for its UK-based readers.
In a major revamp, Lonely Planet’s monthly travel magazine has been re-named Lonely Planet Traveller, and comes in a new larger size with sophisticated new fonts and colours throughout.
The first issue of the redesigned Lonely Planet Traveller, which costs £3.80, goes on sale 19 July. The issue comes with a free San Francisco Pocket Guide.
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