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User-generated review websites such as TripAdvisor are encouraging higher spending and longer stays in the UK, with users more likely to increase their time and spending in hotels, a new study has found.
TripAdvisor is the world’s largest travel site, with more than 56 million unique monthly visitors
The study was conducted by Tourism Economics on behalf of the world’s largest travel website TripAdvisor. It found that bookings made through the user-generated-content (UGC) website were directly related to £1.7bn of tourism spending in the UK – around 2.2 per cent of the total tourism spend last year.