TripAdvisor making friends in UK after spate of bad PR
Skift Take
After getting slapped on the wrist by UK regulatory authorities regarding the trustworthiness of its reviews, and being subjected to adverse press reports, TripAdvisor is anxious to portray its tourism status as a solid citizen. Of course 25% of TripAdvisor users stay longer at hotels than other travelers -- it takes time to pack and write all those reviews before heading out to the next destination.
User-generated review websites such as TripAdvisor are encouraging higher spending and longer stays in the UK, with users more likely to increase their time and spending in hotels, a new study has fou
