Even the best online Destination Management Organisations around the globe still underutilise technology technologies to inspire, promote, facilitate, engage travel. Research undertaken by the Bournemouth University eTourismLab in collaboration with the Australian Tourism Data Warehouse shows that only a fraction of the available technology tools are used comprehensively for promoting destinations online and the vast majority of destinations do not exploit technological capabilities fully.
Who does get it? The Australia-based research named Thailand, Montreal, and Las Vegas as top three destinations for best online practices, and also recommends how to keep visitors engaged after they’ve returned home.
Tags: social media
Why Skyscanner Is Closing Its Stand-Alone Local Recommendations App
American Airlines Expands Its Luxury Five Star Service Options
When a Meditation App Becomes a Billion-Dollar Business
Travel Needs to Consider Life Without Facebook and Google, Says Former Facebook Investor
RateGain Acquires BCV, Gains Momentum in Hotel Tech Consolidation