Skift Take

Pop culture's soft-power appeal is just fun, whether its the surprising wave of "Winter Sonata" Japanese fans who hit Korea in the 2000s or the U.S. tourists now scouring English countryside for "Downton Abbey" locations.

… Samy said that Arab tourists find everything they want in Turkey whether it be shopping, the sea, nature or culture. He noted the popularity of Turkish TV series across the Arab world. “Arab tourists are particularly interested in visiting the locations where those series were filmed,” he said.

Samy further explained the importance of popular Turkish TV series: “After dubbing the series into Arabic, Turkey’s became a more popular tourist destination. It was great idea to translate these series into Arabic.

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Tags: turkey, tv

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