Top Stories
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New Jersey Governor criticized for turning tourism ads into campaign asset
DestinationsNew Jersey Gov. Chris Christie and his family are starring in television commercials that are part of a publicly funded $25 million tourism campaign to encourage people to visit the Jersey Shore after Superstorm Sandy, but Democrats say they are simply taxpayer-funded campaign ads. The ad campaign called “Stronger Than The Storm” launched last week [...]
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Best travel ads this week: Holland argues it’s cooler than Brooklyn
TransportTrave ads seek to inspire and excite viewers into booking a trip. The methods used to elicit such sentiments include fast-paced music, flashy images, and emotional voiceovers; and ultimately they aim to convince viewers that a better time is just a plane ride away. This week Holland defends its traditional way of life as the [...]
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Tourist visitor centers go mobile to meet travelers where they’re at
DestinationsCities across the U.S. are closing the doors on their storefront visitor bureaus and taking their message to the road. At least ten cities have done away with the stationary institutions and pimped out trucks and vans with iPads, map murals, and music to draw tourists to this new generation of visitor centers. The mobile [...]
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Niagara Falls celebrates inclusion in Brand USA’s global marketing campaign
DestinationsTourism promotion efforts in Niagara Falls and the surrounding region will soon be getting a boost from the federal government. U.S. Sen. Kirsten Gillibrand announced Monday during a press conference in Youngstown a decision by the federally funded, non-profit group, Brand USA, to include the Greater Niagara Region in its future efforts to attract international [...]
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Goat on a horse promotes tourism for Newfoundland. Literally.
DestinationsThese days, the quirky and cute works, especially if you can make it into a video, upload to YouTube and get it to go viral. That’s what Newfoundland & Labrador tourism, already slightly off-kilter when it comes to its tourism ads, is going for with a new hit: goat on a horse. And that’s what [...]
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Priceline CEO: We won’t bias Kayak search results
DigitalWith Priceline’s acquisition of Kayak expected to close May 21, Priceline will have a new weapon in its arsenal, but CEO Jeffery Boyd vowed today that Priceline won’t do anything to bias Kayak’s search results. Appearing on CNBC today, Boyd said that Priceline won’t do anything to upset the level playing field that exists among [...]
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Best travel ads this week: German perfectionism to quirky explorations
DigitalThis week Lufthansa pokes fun at Germans, Expedia takes viewers around the world with a Wes Anderson-inspired tour, a Baltic cruise company tugs heartstrings, and two more videos provide a bit of Friday escapism. FOR ALL OF OUR SKIFTADS OF THE WEEK COLLECTION, CHECK OUT OUR ARCHIVES HERE. Germany’s national carrier Lufthansa pokes fun at [...]
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Yokohama brands itself as “Japan’s First Port of Call” to get events business
DestinationsYokohama Convention & Visitors Bureau recently announced the new branding of Yokohama as Japan’s premier international convention city. “Japan’s First Port of Call” was designated as the selling message for Yokohama. The idea behind it comes from the City’s history, when 154 years ago, Yokohama was the first port that opened up to the world, [...]
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Why Canada doesn’t waste its time or money on marketing in the U.S.
DestinationsCanada’s national tourism marketing firm doesn’t want to compete for U.S. tourists any more. In 2012, the Canadian Tourism Commission stopped all media relations, public relations, and social media work in the U.S. after finding little return on the money they laid for expensive marketing campaigns. American visitors spent an average of $518 per trip [...]
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The biggest battle coming in online travel: Tripadvisor Vs. Kayak
DigitalGoogle who? That’s what the people at Kayak, who so feared the impact of Google Flight Search, must be saying as they watch events unfold at TripAdvisor, which likely is a much larger threat to Kayak’s business. Consider that there is a lot more money in hotel metasearch (TripAdvisor) than flights (Google Flight Search), and [...]
