Former Spirit CEO Ben Baldanza’s Most Quotable Moments
Skift Take
No doubt 'haters' will keep hating Spirit, but there was lots to love about Baldanza. We're a bit flummoxed by today's announcement, but that's aviation for you. Fornaro has big shoes to fill.
Now that Spirit’s enigmatic, charismatic, and anti-plutocratic CEO, Ben Baldanza, has left the Big Yellow Bus of the Skies, we thought we’d take time to recall some precious moments and notable quotables from the 10-year reign of this fuzzy-wuzzy iconoclast.
1.) That time he showed love for Delta’s hate-sell (upselling) strategy:
“We really like it because it sends a very powerful message that if you pay less you should get less and if you pay more you should get more.”
2.) When he had actors strip bare to help travellers compare fares.
“Price tends to be the winner when it comes to the majority of the flying public.”—Baldanza.
3.) When he answered the perpetual Spirit customer question: ‘Wher
