San Francisco Travel CEO on Using The Super Bowl To Drive Destination Branding
Photo Credit: Super Bowl City will be a sprawling fan village where all types of local companies and organizations can engage visiting consumers. Super Bowl 50 Host Committee
Skift Take
By emphasizing how San Francisco is integrating the highest levels of sustainability, technology, inclusiveness, charity and local cuisine into Super Bowl 50, the city is really emphasizing its forward-thinking value proposition as a tourism destination.
San Francisco Travel is attempting to inject as much of the city's unique culture and brand identity into Super Bowl 50 as possible to leverage the big game as an integrated tourism promotion platform.
Meaning, according to the tourism bureau, it will be the greenest, most high-tech, gay-friendliest, and most multicultural Super Bowl ever, with the most ride sharing, room sharing, social media sharing, community engagement, and best local food and wine, too.
For the week leading up to Super Bowl 50 on February 7, 2016, the waterfront Embarcadero District around the Ferry Building will be converted into Super Bowl City. According to the website, "Super Bowl City will be designed to showcase the best the Bay Area has to offer, with interactive games and activities that highlight the region’s technological prowess, culinary excellence and cultural diversity."
Super Bowl City is not to be confused with the official NFL Experience, which is billed as an interactive footba
