Instagram Brings Brands One Tap Closer to Customers With New Ad Product
Photo Credit: Instagram carousel ad demo video. Instagram / Instagram
Skift Take
The carousel is visually appealing, but clicking through to a mobile branded site for travel brands may still not be enough.
Instagram has created a new ad unit where brands can share a series of photos in one post and lead users to a mobile website of the brand's choosing.
Users can swipe left to right to see the photos. When they reach the end of the series, there will be a clickable button that says, "Learn More." This allows brands to provide a more immersive experience on one post without posting multiple views of the same product on their feed, which
