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Ryanair Partners With PayPal in Its Continued Charm Offensive

Aug 19, 2014 8:00 am

Skift Take

PayPal is a very popular payment solution in Europe, so this was a smart move; but whether this will encourage more international passengers to choose Ryanair is yet to be proven. We wonder how soon PayPal will be visiting easyJet’s offices.

— Marisa Garcia

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Ryanair and PayPal have established a new partnership which will allow Ryanair’s customers, including leisure travellers, travel agents, and corporate travel departments, to book their tickets through their PayPal account on the airline’s website.

“Millions of European consumers use PayPal on a daily basis,” said Ryanair’s Chief Marketing Officer, Kenny Jacobs. “Ryanair is pleased to launch our new partnership, offering our 86 million customers even more ways to book and pay.”

“As the pioneer of faster, safer online payments, PayPal is delighted to help Ryanair develop its customer experience by making it even easier and quicker for travellers to book and pay for their flights online,” said PayPal’s Vice President for Global Operations Europe, Middle East and Africa, Louise Phelan said. “With our 152 million active accounts across the world, we’re also making it easier for businesses such as Ryanair to expand their international sales.”

Jacobs says this new feature is part of its “Always Getting Better” program, an initiative to turn around the airlines’ image, making the Low-Cost Carrier more user-friendly. It follows Ryanair’s recent efforts to improve the customer experience including: allocated seating, a free second carry-on bag, reduced fees, a new website, a new travel app and the introduction of mobile boarding passes; as well as the Ryanair Family Extra service. The Family Extra service gives families travelling together a special discount for children of 50% of the standard fare and a reduced infant fee, as well as a 5 Kilo (11 lb) cabin baggage allowance for infants, and two free pieces of infant equipment for check in. Family Extra also allows parents to use approved car seats to secure their infants on board, and provides a bottle warming service in flight.

Jacobs also announced: “We will next unveil our tailored business product, as we continue to offer so much more than just the lowest fares.”

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