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Skift Acquires Gadling Travel From AOL

@rafat

Jun 12, 2014 9:03 am

Skift Take

Expect to see Skift’s level of insight into travel, now in a consumer-friendly package.

— Rafat Ali

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Gadling

Gadling is joining the growing Skift family. Gadling


Skift is now the largest travel industry news and information site in the world. Over the short two years of our existence, our brand has become the lingo in travel.

As we enter the business-building phase of the company, we have acquired Gadling, one of the top travel blogs, from AOL.

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Gadling was launched in 2004 and was later acquired by AOL as part of a larger acquisition of parent Weblogs Inc. Over the years, it has grown to be a trusted source for everything from general travel news to highly specific travel tips, from budget travel to adventure travel — and for everything in between. As AOL has decided to focus on MapQuest as the center of its travel strategy, it wanted to find a good home for Gadling.

That’s us.

Additionally, we’re excited to announce a partnership with MapQuest, leveraging their global mapping platform and collaborating on relevant content. MapQuest serves 40 million multi-platform users every month, providing directions, local search and discovery, and mapping solutions for everyday needs.

“We love what Skift is doing and believe their work leads the market. We look forward to working with Skift to bring great travel content and services to consumers and the travel industry,” said Brian McMahon, general manager of MapQuest.

We will take over Gadling’s extensive online presence, from the website to its popular social media feeds, and build it as a news-you-can-use companion to the business-focused Skift site. We plan to use Gadling as an industry research test-bed for consumer travel interests and habits.

Gadling will stay as is for a short bit while we tinker behind the scenes.

Stay tuned, we’re just getting started.

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