Quantcast
Digital Mobile

Priceline iOS App Adds Details About Onboard Amenities and Flight Ratings

@denschaal

Mar 19, 2014 8:30 am

Skift Take

We didn’t get to fully assess the Routehappy integration into the Priceline iOS app since it is doing so on a test basis, but if it is truly transparent and enables flyers to view ratings, warts and all, then this should be interesting.

— Dennis Schaal

Free Report: The State of Chinese Outbound Market Travel

Free Report: The State of Student Travel


In Priceline’s Hotels, Flights and Cars app for iPad, flight-search results for a JetBlue flight from JFK to Austin gets a “Happy & Cheap” designation, meaning the fare is low and it gets a high rating for its amenities and convenience.

Users of Priceline’s iOS apps can sort flights by Routehappy designations such as “Happiest” or “Happy & Cheap.”

JetBlue flight 1295 from JFK to Austin gets an 8.7 Routehappy Score in Priceline’s Hotels, Flights and Cars app for iPad.

The Routehappy 8.7 score for JetBlue flight 1295 is based on “cream of the crop” amenities such as LiveTV, “very good” reviews and ratings from flyers, and a “really fast” trip duration of four hours and 13 minutes.

This shows the “Happiest” and “Happiest & Cheap” sorts, along with the more routine price, departure or arrival time, flight duration, airline and number of stops sorts in Priceline’s iPhone app.

The Priceline iPhone app breaks down the factors, including seat pitch and the presence or absence or power outlets, that flyers will find on board.

The Priceline iPhone app integrates Routehappy Scores for flights.

The search results page in Priceline’s iPhone app depicts the Routehappy score for the flight, and users can tap the score to get more details.

Priceline is running a test of integrating flight ratings, and a relatively deep dive into onboard amenities, from Routehappy into the Priceline Hotels, Flights and Cars app for iPhones and iPads.

This means that users can sort their flight options not only based on the number of stops, airline or flight duration, but can sort flights within the app by ratings such as “Happiest” or “Happy & Cheap.”

In Priceline’s Hotels, Flights and Cars app for iPad, flight-search results for a JetBlue flight from JFK to Austin gets a “Happy & Cheap” designation, meaning the fare is low and it gets a high rating for its amenities and convenience.

Users of Priceline’s iOS apps can sort flights by Routehappy designations such as “Happiest” or “Happy & Cheap.”

Users of the app also learn, for example, that the┬áRoutehappy 8.7 score for JetBlue flight 1295 from JFK to Austin is based on “cream of the crop” amenities such as LiveTV, “very good” reviews and ratings from flyers, and a “really fast” trip duration of four hours and 13 minutes.

Priceline says the partnership with Routehappy, a flight metasearch business featuring users’ ratings and reviews for individual flights, allows it to personalize flight search for consumers because they can sort their options by a new set of criteria.

Routehappy’s scores take into account everything from flight times, and aircraft types to meal options and flyers’ ratings for each flight.

At the same time, Priceline introduced another test that is geared for travelers looking for last-minute hotel deals.

Deals Near Me on Priceline’s iPhone app uses “dynamic zone” and “pushpin” technology to locate hotel deals in their close proximity, Priceline says.

Next Up

More on Skift

Exclusive: First Look at Amazon Travel’s New Hotel Contract
An Argument for Adding Sustainability to TripAdvisor Ratings
Interview: How Vail Resorts CEO Manages Tech Innovation in Nature
Watch This Free Webinar on Using Twitter to Increase Travel and Tourism