Quantcast
Uncategorized

One-Third of TripAdvisor’s 150 Million Reviews Were Written in 2013

@SamShankman

Feb 25, 2014 12:00 pm

Skift Take

TripAdvisor has changed the travel planning process and its number of reviews will only continue to grow as the site powers review platforms on individual hotel and destination pages.

— Samantha Shankman

Free Report: The State of Chinese Outbound Market Travel

Free Report: The State of Student Travel

TripAdvisor

TripAdvisor's website redesign, unveiled in late 2013, is seen on the computer screen above. TripAdvisor


TripAdvisor announced today that it reached a 150-million review milestone earlier this month.

One-third of the total reviews were posted in 2013 alone and their rapid growth, a 50 percent year-over-year increase, highlights the popularity of and growing reliance on user-generated content in the travel planning process.

TripAdvisor currently has more than 60 million members worldwide, a combination of prolific contributors and quiet onlookers. The site revealed that 24,710 TripAdvisor members, less than 0.05 percent, have contributed more than 100 reviews.

A company spokesperson would not reveal any additional details on the average number of reviews written by each member.

A TripAdvisor-commissioned study found that more than half of respondents worldwide want to look at reviews before booking a hotel. And that 80 percent of respondents read 6 to 12 reviews before making a decision.

Tags: , ,

Follow @SamShankman

Next Up

More on Skift

Airbnb’s Next Big Challenge Is Keeping the Scammers Away
7 Tourism Trends We’re Tracking at Skift This Week
8 Aviation Trends We’re Tracking at Skift This Week
From Campaigns to Content: The Evolution of Hotel Marketing