GuestDriven Attracts $3 Million in Funding For Mobile Personalization Tool


Feb 18, 2014 9:20 am

Skift Take

The GuestDriven platform intersects two unstoppable trends — personalization and mobile. The trick is in providing guests with personalized tips and perks on their mobile devices without invading their privacy or bombarding them with advertisements in the process.

— Dennis Schaal

Report: Social Media Customer Service in the Travel Industry

 / PlaceIt by Breezi

The GuestDriven platform is geared to give hotels personal information about guests so they'll increase their spending at the property. / PlaceIt by Breezi

Montreal-based GuestDriven, which offers hotels personalization software to spur guest spending, attracted more than $3 million in funding.

The investment round was led by Plaza Ventures, Real Ventures and Structure Capital with additional participation by technology and hospitality angels Tony Cohen (CEO of Global Edge Investments and an executive vice president at Crescent Hotels & Resorts) and Bob MacDonald (CEO of Maritz Loyalty).

GuestDriven declined to disclose its total funding to date.

The company, previously known as MConcierge, was founded in 2010, and had  a previous round of undisclosed dimensions.

The GuestDriven Mobile Guest Engagement platform provides hoteliers with information “about a guest’s history, spending power, interests and social media influence” and enables hotelier to act on this data by offering guests relevant tips and perks on their mobile devices, the company says.

Some 115 properties, including those at Denihan Hospitality, The James Hotels, Affinia Hotels, Yotel Hotels, the Germain Group, the Soho Grand, Tribeca Grand, Thompson Toronto, and a Hyatt use the platform, GuestDriven says.

The company plans to use the funding to improve the platform and for marketing.

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