SkiftX SkiftAds

The New Ad From Apple Is All About Exploring. And Travel

@rafat

Jan 13, 2014 8:00 am


Admittedly it is early for an ad of the year declaration, but when the brand is Apple you have to sit up and notice. And this one is a doozy: the new ad for iPad Air channels Robin Williams and his verse from “Dead Poets Society” and is all about writing your own verse in life, so to speak.

The new ad, titled “Your Verse,” positions the new iPad Air as a tool to dream, create, explore, and travel. “We’re humbled and inspired by what people do with iPad. So we set out to capture some of their stories. What will your verse be?” says the description for the ad on YouTube, which we’ve embedded below.

We don’t read and write poetry because it’s cute. We read and write poetry because we are members of the human race. And the human race is filled with passion. And medicine, law, business, engineering, these are noble pursuits and necessary to sustain life. But poetry, beauty, romance, love, these are what we stay alive for. To quote from Whitman, “O me! O life!… of the questions of these recurring; of the endless trains of the faithless… of cities filled with the foolish; what good amid these, O me, O life?” Answer. That you are here – that life exists, and identity; that the powerful play goes on and you may contribute a verse. That the powerful play goes on and you may contribute a verse. What will your verse be?

And this is the original clip from Dead Poets Society, featuring Robin Williams:

Tags:

Follow @rafat

Next Up

More on Skift

7 Digital Travel Trends We’re Tracking At Skift This Week
Lyft to Launch in New York With Hurdles for Would-Be Drivers
4 Aviation Trends We’re Tracking At Skift This Week
Spending On Leisure Travel Is Best Use Of Points Earned During Business Travel