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KLM Gives Away External Batteries To Push Mobile Bookings


Dec 15, 2013 1:00 pm

Skift Take

Plenty of airlines, hotels, car rental companies and booking sites offer discounts for mobile bookings, and now KLM is adding something tangible and useful, an external battery to keep passengers’ mobile devices charged. It’s a nice little promotion.

— Dennis Schaal

Evolving Strategies in Travel Ad Tech and Bookings

KLM Royal Dutch Airlines is offering an incentive to get customers to book on mobile — a free external battery with mobile bookings.

Touted on the airline’s Facebook page, users can use their mobile device to navigate to or use the KLM mobile app, and then book a flight before December 24, 2013, to get an external battery delivered to your home.

As of this writing, 14,099 flights were booked via KLM mobile as part of the promotion, and there were only 367 batteries left.

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